Network

6 properties · 6 audiences

Pre-launch

Network roll-up · last 60 days

Reach across all shows

533.1K

est. impressions

Posts published

across the network

Posts scheduled

110

next 30 days

Shows covered

auto-routed

Audiences

SegmentChannelsAddressable

UVA students + Greek life + dorms

Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.

TikTok / IG paid (geo-targeted to grounds) · Dorm RA partnerships · Greek-life chapter announcements · Cavalier Daily display · +3 more~24,000 UVA + ~6,000 corridor schools

Visitors, weekenders, hotel guests

Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.

Hotel concierge cards + lobby boards · Visitcville.org programming page · Charlottesville Tomorrow weekly · TripAdvisor things-to-do · +3 more~3,000 weekend overnight visitors + ~1,500 day-trippers

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

Venue email list (existing, ~3,500 subscribers) · Cville Weekly programming page · C-VILLE 29 Stops podcast · WTJU / WNRN spot rotation · +2 more~50,000 local adults · ~3,500 known to venue lists

DC / RVA / Norfolk day-trippers

Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.

Brightest Young Things (DC) · Style Weekly Sound Check (RVA) · Veer Magazine (Norfolk) · Mid-Atlantic Mixtape (Bandu-owned) · +2 more~100,000 corridor music-engaged · ~12,000 newsletter subs

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

Artist mailing list (managed by act/agency) · Bandsintown push notifications · Spotify Marquee placement · Artist IG / TikTok / YouTube cross-post · +2 moreVaries per show; pulled from artist-assets + Bandsintown

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

Direct press wire (Resend send-list) · Pollstar + Billboard programming desks · NIVA-adjacent operator newsletter · AGI / WME / UTA roster touchpoints~500 press contacts + ~200 industry on Bandu list

Owned blogs

PropertyDomainStatusEst. reach

Cville After Dark

Charlottesville after 7 p.m.

cvilleafterdark.comIn dev8-12K monthly readers post-launch

Wahoo Live

Live music for UVA students.

wahoolive.comIn dev5-8K post-launch (UVA semester only)

Visit Cville Music

Live music for visitors and weekenders.

visitcvillemusic.comIn dev6-10K post-launch · concierge syndication 4K

Mid-Atlantic Mixtape

The DC-RVA-Cville-Norfolk corridor, weekly.

midatlanticmixtape.fmBeta12-18K post-launch · 4K newsletter

Indie Folk Forward

Americana, indie folk, and what's next.

indiefolkforward.comIn dev4-6K post-launch · trusted niche

The Jefferson Beat

Behind the marquee at The Jefferson.

jeffersonbeat.comIn dev3-5K post-launch · regulars only

How routing runs

Confirm → compose (article, poster, social, email from band-info + show data) → route 3–5 audience variants to 1–3 owned blogs → publish on each blog’s cadence.