Sammy Rae & The Friends

Sat, Apr 11, 2026 · The Jefferson Theater · Charlottesville

Past

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

7 sent · 0 scheduled · 0 awaiting review · modeled content and performance

AnnounceSat 2/14 · T-56d

Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

Instagram post
Tue 11:00a
It's happening - Sammy Rae at Jefferson. On-sale info this week.
18k
Proj. reach
Email
Wed 10:00a
Subject: Sammy Rae at Jefferson - mark your calendar
44%
Proj. open

Sent on schedule

PresaleSat 3/7 · T-35d

Sent

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

Email
Thu 10:00a
Subject: Your Sammy Rae presale code is inside
52%
Proj. open
SMS
Thu 12:00p
Presale open now. Code SOUND. Tap to buy before the public.
12.2%
Proj. CTR

Sent on schedule

On-saleSat 3/14 · T-28d

Sent

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

Instagram post
Fri 10:00a
Tickets are LIVE. Sammy Rae, 4/11. Link in bio.
23k
Proj. reach
Instagram story
Fri 10:05a
Swipe up - Sammy Rae tickets on sale now.
11k
Proj. reach
Email
Fri 10:00a
Subject: Tickets are live for Sammy Rae
56%
Proj. open
Paid boost
$400 · Meta + Google · 4 days
Meta + Google retarget: on-sale creative, Charlottesville +40mi.
2.4%
Proj. CTR

Sent on schedule

Midpoint pushSat 3/28 · T-14d

Sent

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

Instagram story
Sat 1:00p
Filling up - Sammy Rae, 4/11. Grab yours.
10k
Proj. reach
Email
Tue 11:00a
Subject: Half the room is gone
43%
Proj. open
Paid boost
$250 · refresh creative
Reel: 6s live clip + on-sale sticker
2.6%
Proj. CTR

Sent on schedule

Low-ticket warningSat 4/4 · T-7d

Sent

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

Instagram story
On threshold cross
Under 10% left - Sammy Rae, 4/11.
9.1k
Proj. reach
SMS
5:00p
Final tickets for Sammy Rae. Tap now before it sells out.
14.1%
Proj. CTR
Paid boost
$300 · retarget + lookalike
Retarget cart-abandoners + lookalike, "last tickets".
3.1%
Proj. CTR

Sent on schedule

Show weekWed 4/8 · T-3d

Sent

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

Instagram post
Mon 12:00p
This week: Sammy Rae at Jefferson. Doors 7p, set 8p.
15k
Proj. reach
Email
Tue 10:00a
Subject: Know before you go - Sammy Rae this 4/11
47%
Proj. open

Sent on schedule

Day-ofSat 4/11 · Show day

Sent

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

Instagram story
3:00p
Tonight. Sammy Rae at Jefferson. Doors 7p.
12k
Proj. reach
SMS
5:30p
Tonight: Sammy Rae at Jefferson. Doors 7p. See you there.
9.1%
Proj. CTR

Sent on schedule

Marketing kit6 assets · ready for review

01 / POSTER01 / 06

Starr Hill Presents

Sammy Rae &The Friends

SATURDAY APR 11 2026

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

sammy-rae-jefferson-2026-04-11-poster.pdf

11 x 17 in / 300 dpi · Window-card poster. Typography-only when no banner art is available.

02 / IG SQUARE02 / 06

jeffersontheater

Charlottesville, VA

Sammy Rae &The Friends

SATURDAY APR 11

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Starr Hill Presents

jeffersontheater Sammy Rae & The Friends at The Jefferson Theater, Saturday, April 11, 2026. Doors 7:00 PM / Show 8:00 PM. All Ages. Tickets at jeffersontheater.com.

sammy-rae-jefferson-2026-04-11-ig.png

1080 x 1080 px · Feed post with show details and on-sale CTA.

03 / IG STORY03 / 06

SATURDAY APR 11 2026

Sammy Rae &The Friends

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Tickets now

Starr Hill Presents

sammy-rae-jefferson-2026-04-11-story.png

1080 x 1920 px · Vertical story with on-sale CTA and venue tag.

04 / EMAIL04 / 06

Inbox

From · The Jefferson Theater

10:00 AM

Recap: Sammy Rae at Jefferson

Sammy Rae at Jefferson, Sat Apr 11 2026.

Starr Hill Presents

SATURDAY APR 11 2026

Sammy Rae &The Friends

Doors 7:00 PM / Show 8:00 PMAll Ages110 East Main Street, Charlottesville, VATickets at jeffersontheater.com

Sammy Rae played The Jefferson Theater on Sat Apr 11 2026.

Settlement is closed. Photos and setlist are archived to the show page.

View the show page

Starr Hill Presents · The Jefferson Theater · 110 East Main Street, Charlottesville, VA · jeffersontheater.com

sammy-rae-jefferson-2026-04-11-email.html

600 px wide / responsive · Post-show recap blast.

05 / SMS05 / 06

JEFFERSON SMS · 1 segment

59 / 160

Today · 10:00 AM

Recap up: Sammy Rae at Jefferson 4/11. jeffersontheater.com

Delivered

sammy-rae-jefferson-2026-04-11-sms.txt

59 chars / single segment · Recap link for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Sat Apr 11 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

SAMMY RAE PLAYS TOUR TO THE JEFFERSON THEATER, APRIL 11, 2026

CHARLOTTESVILLE, VA. Sammy Rae will perform at The Jefferson Theater on April 11, 2026, at a one-night Charlottesville stop.

has been touring.

The Jefferson Theater is a 750-capacity room at 110 East Main Street in Charlottesville, VA. The show drew approximately 585 on the night.

For interview requests or photo passes, contact press@starrhill.com.

###

Open full press kit250 words · plain text + zip

sammy-rae-jefferson-2026-04-11-press.txt

~250 words / plain text · Post-show wire copy.