Arcy Drive

Sun, May 10, 2026 · The Jefferson Theater · Charlottesville

On sale

Reach

Audience reach

19.6K

est. impressions

Audiences

segments targeted

Blogs activated

of 6 owned properties

Status

0 published

3 scheduled · 2 queued

Audiences

01 · Local

scheduled

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

6.3K reach~50,000 local adults · ~3,500 known to venue lists

Publishes Apr 26 (2-week lead, second push 48-hour)

Hook

“Arcy Drive at the Jefferson. May 10. Tickets up Friday.”

Short copy

Arcy Drive at the Jefferson on May 10. The Pit Tour: Spring 2026. Tickets go on sale Friday at 10 a.m. ET.

Long copy

Arcy Drive at the Jefferson on Sunday, May 10. Part of The Pit Tour: Spring 2026. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Sunday; no UVA event the same night.

Routes to 3 blogs

Cville After Dark

cvilleafterdark.com

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Venue email list (existing, ~3,500 subscribers)
· Cville Weekly programming page
· C-VILLE 29 Stops podcast
· WTJU / WNRN spot rotation
· Belmont + downtown community boards (NextDoor)
· Local-favorite restaurant + coffee-shop flyers

02 · Industry

scheduled

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

288 reach~500 press contacts + ~200 industry on Bandu list

Publishes May 3 (On-sale -7 days for embargo distribution)

Hook

“FOR IMMEDIATE RELEASE · Arcy Drive adds Charlottesville stop · May 10”

Short copy

STARR HILL PRESENTS announces Arcy Drive at the The Jefferson Theater, 750 cap, on May 10, 2026. Part of The Pit Tour: Spring 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy

FOR IMMEDIATE RELEASE — Starr Hill Presents announces Arcy Drive at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Sunday, May 10, 2026. Part of The Pit Tour: Spring 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 0 blogs

Channels · 4

· Direct press wire (Resend send-list)
· Pollstar + Billboard programming desks
· NIVA-adjacent operator newsletter
· AGI / WME / UTA roster touchpoints

03 · Fans

scheduled

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

2.5K reachVaries per show; pulled from artist-assets + Bandsintown

Publishes Apr 26 (On-sale moment, surge 7-day pre)

Hook

“Arcy Drive · May 10 · The Jefferson · The Pit Tour: Spring 2026”

Short copy

Arcy Drive at the Jefferson, May 10. The Pit Tour: Spring 2026. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy

Arcy Drive returns to the corridor with a stop at the The Jefferson Theater on May 10. The Pit Tour: Spring 2026 continues — Arcy Drive is a four-piece of childhood friends from Northport, Long Island — Nick Mateyunas, Brooke Tuozzo, Austin Jones, and Patrick Helrigel — who tour the country in a fixed-up school bus. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 2 blogs

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Artist mailing list (managed by act/agency)
· Bandsintown push notifications
· Spotify Marquee placement
· Artist IG / TikTok / YouTube cross-post
· Presale-code program
· Fan-club VIP early entry

04 · College

queued

UVA students + Greek life + dorms

Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.

4.5K reach~24,000 UVA + ~6,000 corridor schools

Publishes Apr 26 (7-day lead, surge in final 48 hours)

Hook

“Arcy Drive · Sun May 10 · 7-min walk from grounds”

Short copy

Arcy Drive at the Jefferson on Sun May 10. 750 cap, doors 7. Tickets through Ticketmaster.

Long copy

Tuesday-night plans solved. Arcy Drive brings The Pit Tour: Spring 2026 to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.

Routes to 1 blog

Wahoo Live

wahoolive.com

Channels · 7

· TikTok / IG paid (geo-targeted to grounds)
· Dorm RA partnerships
· Greek-life chapter announcements
· Cavalier Daily display
· Snapchat campus story ads
· Bandsintown student-discount push
· /r/UVA Reddit

05 · Regional

queued

DC / RVA / Norfolk day-trippers

Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.

6.0K reach~100,000 corridor music-engaged · ~12,000 newsletter subs

Publishes Apr 26 (6-week lead, surge 10-day)

Hook

“Arcy Drive downsizes from corridor mainstays · May 10 at the Jefferson”

Short copy

Arcy Drive stops at the 750-cap Jefferson on May 10. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.

Long copy

If you've been tracking Arcy Drive's corridor run, the Jefferson stop on May 10 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.

Routes to 1 blog

Mid-Atlantic Mixtape

midatlanticmixtape.fm

Channels · 6

· Brightest Young Things (DC)
· Style Weekly Sound Check (RVA)
· Veer Magazine (Norfolk)
· Mid-Atlantic Mixtape (Bandu-owned)
· WAMU Bandwidth podcast
· Bandsintown corridor RSVPs

Owned-blog routing4 of 6 properties carry this story

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

Beta

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The DC-RVA-Cville-Norfolk corridor, weekly.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

In dev

Wahoo Live

wahoolive.com

Live music for UVA students.

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Press kit