Distribution plan
Sunday, May 31, 2026
Trousdale
w/ verygently · The Jefferson Theater · 750 cap
Audience reach
15.1K
est. impressions
Audiences
5
segments targeted
Blogs activated
3
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes May 17 (2-week lead, second push 48-hour)
Hook
“Trousdale at the Jefferson. May 31. Tickets up Friday.”
Short copy
Trousdale w/ verygently at the Jefferson on May 31. Growing Pains (Deluxe) Tour. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Trousdale with verygently at the Jefferson on Sunday, May 31. Part of Growing Pains (Deluxe) Tour. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Sunday; no UVA event the same night.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 24 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Trousdale adds Charlottesville stop · May 31”
Short copy
STARR HILL PRESENTS announces Trousdale with support from verygently at the The Jefferson Theater, 750 cap, on May 31, 2026. Part of Growing Pains (Deluxe) Tour. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Trousdale with support from verygently at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Sunday, May 31, 2026. Part of Growing Pains (Deluxe) Tour. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes May 17 (On-sale moment, surge 7-day pre)
Hook
“Trousdale · May 31 · The Jefferson · Growing Pains (Deluxe) Tour”
Short copy
Trousdale at the Jefferson, May 31. Growing Pains (Deluxe) Tour. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Trousdale returns to the corridor with a stop at the The Jefferson Theater on May 31. Growing Pains (Deluxe) Tour continues — Trousdale is a three-piece of Quinn D'Andrea, Georgia Greene, and Lauren Jones who met at the University of Southern California and named the project after the campus walkway. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 1 blog
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes May 17 (7-day lead, surge in final 48 hours)
Hook
“Trousdale · Sun May 31 · 7-min walk from grounds”
Short copy
Trousdale at the Jefferson on Sun May 31. 750 cap, doors 7. verygently opens. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Trousdale brings Growing Pains (Deluxe) Tour to the Jefferson, a 750-cap room a 7-minute walk from grounds. verygently opens. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes May 17 (6-week lead, surge 10-day)
Hook
“Trousdale downsizes from corridor mainstays · May 31 at the Jefferson”
Short copy
Trousdale stops at the 750-cap Jefferson on May 31. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Trousdale's corridor run, the Jefferson stop on May 31 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 0 blogs
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
3 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.