Distribution plan
Wednesday, September 30, 2026
Infinity Song
The Jefferson Theater · 750 cap
Audience reach
24.1K
est. impressions
Audiences
6
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Sep 16 (2-week lead, second push 48-hour)
Hook
“Infinity Song at the Jefferson. September 30. Tickets up Friday.”
Short copy
Infinity Song at the Jefferson on September 30. World Tour II Continues. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Infinity Song at the Jefferson on Wednesday, September 30. Part of World Tour II Continues. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Wednesday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes Sep 23 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Infinity Song adds Charlottesville stop · September 30”
Short copy
STARR HILL PRESENTS announces Infinity Song at the The Jefferson Theater, 750 cap, on September 30, 2026. Part of World Tour II Continues. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Infinity Song at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Wednesday, September 30, 2026. Part of World Tour II Continues. Doors 7 p.m., show 8 p.m. Booking agent: Roc Nation. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Sep 16 (On-sale moment, surge 7-day pre)
Hook
“Infinity Song · September 30 · The Jefferson · World Tour II Continues”
Short copy
Infinity Song at the Jefferson, September 30. World Tour II Continues. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Infinity Song returns to the corridor with a stop at the The Jefferson Theater on September 30. World Tour II Continues continues — Infinity Song is a sibling group of the Boyd family — Israel, Abraham, Angel, and Momo — who began busking in Central Park before signing with Roc Nation. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes Sep 16 (7-day lead, surge in final 48 hours)
Hook
“Infinity Song · Wed Sep 30 · 7-min walk from grounds”
Short copy
Infinity Song at the Jefferson on Wed Sep 30. 750 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Infinity Song brings World Tour II Continues to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 0 blogs
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes Sep 16 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Wednesday · The Jefferson”
Short copy
Visiting Charlottesville? Infinity Song plays the The Jefferson Theater, a 750-cap historic theater on the Downtown Mall, on September 30. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Infinity Song plays the The Jefferson Theater on Wednesday, September 30. The The Jefferson Theater is a 750-capacity historic 1912 theater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
Visit Cville Music
visitcvillemusic.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§06 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes Sep 16 (6-week lead, surge 10-day)
Hook
“Infinity Song downsizes from corridor mainstays · September 30 at the Jefferson”
Short copy
Infinity Song stops at the 750-cap Jefferson on September 30. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Infinity Song's corridor run, the Jefferson stop on September 30 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 2 blogs
Visit Cville Music
visitcvillemusic.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Visit Cville Music
visitcvillemusic.com
Live music for visitors and weekenders.