Distribution plan
Monday, June 22, 2026
MJ Lenderman
The Southern Café & Music Hall · 300 cap
Audience reach
13.6K
est. impressions
Audiences
4
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Jun 8 (2-week lead, second push 48-hour)
Hook
“MJ Lenderman at the Southern. June 22. Tickets up Friday.”
Short copy
MJ Lenderman at the Southern on June 22. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
MJ Lenderman at the Southern on Monday, June 22. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Monday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes Jun 15 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · MJ Lenderman adds Charlottesville stop · June 22”
Short copy
STARR HILL PRESENTS announces MJ Lenderman at the The Southern Café & Music Hall, 300 cap, on June 22, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces MJ Lenderman at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Monday, June 22, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Jun 8 (On-sale moment, surge 7-day pre)
Hook
“MJ Lenderman · June 22 · The Southern”
Short copy
MJ Lenderman at the Southern, June 22. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
MJ Lenderman returns to the corridor with a stop at the The Southern Café & Music Hall on June 22. Jake "MJ" Lenderman is an Asheville, North Carolina songwriter and guitarist who plays in Wednesday alongside his solo work. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes Jun 8 (7-day lead, surge in final 48 hours)
Hook
“MJ Lenderman · Mon Jun 22 · 7-min walk from grounds”
Short copy
MJ Lenderman at the Southern on Mon Jun 22. 300 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. MJ Lenderman brings their current run to the Southern, a 300-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.