Distribution plan
Sunday, May 17, 2026
Goose
Ting Pavilion · 3,500 cap
Audience reach
21.4K
est. impressions
Audiences
5
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes May 3 (2-week lead, second push 48-hour)
Hook
“Goose at the Ting. May 17. Sold out · waitlist open.”
Short copy
Goose at the Ting on May 17. Sold out — waitlist open via the room list.
Long copy ↓
Goose at the Ting on Sunday, May 17. 3,500 cap. Doors 7, set 8. The night is sold out; the venue maintains a same-day-release list for cancellations. Parking is fine on a Sunday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 10 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Goose adds Charlottesville stop · May 17”
Short copy
STARR HILL PRESENTS announces Goose at the Ting Pavilion, 3,500 cap, on May 17, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Goose at the Ting Pavilion (3,500-capacity, 700 East Main Street, Charlottesville, VA) on Sunday, May 17, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes May 3 (On-sale moment, surge 7-day pre)
Hook
“Goose · May 17 · The Ting”
Short copy
Goose at the Ting, May 17. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Goose returns to the corridor with a stop at the Ting Pavilion on May 17. Goose is a Connecticut jam-band quintet led by guitarist-vocalist Rick Mitarotonda that broke through during the pandemic livestream era. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes May 3 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Sunday · The Ting”
Short copy
Visiting Charlottesville? Goose plays the Ting Pavilion, a 3,500-cap historic theater on the Downtown Mall, on May 17. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Goose plays the Ting Pavilion on Sunday, May 17. The Ting Pavilion is a 3,500-capacity outdoor amphitheater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
Visit Cville Music
visitcvillemusic.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§05 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes May 3 (6-week lead, surge 10-day)
Hook
“Goose downsizes from arena tour · May 17 at the Ting”
Short copy
Goose stops at the 3,500-cap Ting on May 17. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Goose's corridor run, the Ting stop on May 17 is the smaller, closer night worth the drive. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 2 blogs
Visit Cville Music
visitcvillemusic.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Visit Cville Music
visitcvillemusic.com
Live music for visitors and weekenders.