Distribution plan
Saturday, June 6, 2026
Lake Street Dive
Ting Pavilion · 3,500 cap
Audience reach
22.4K
est. impressions
Audiences
6
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes May 23 (2-week lead, second push 48-hour)
Hook
“Lake Street Dive at the Ting. June 6. Tickets up Friday.”
Short copy
Lake Street Dive at the Ting on June 6. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Lake Street Dive at the Ting on Saturday, June 6. 3,500 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Saturday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 30 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Lake Street Dive adds Charlottesville stop · June 6”
Short copy
STARR HILL PRESENTS announces Lake Street Dive at the Ting Pavilion, 3,500 cap, on June 6, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Lake Street Dive at the Ting Pavilion (3,500-capacity, 700 East Main Street, Charlottesville, VA) on Saturday, June 6, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes May 23 (On-sale moment, surge 7-day pre)
Hook
“Lake Street Dive · June 6 · The Ting”
Short copy
Lake Street Dive at the Ting, June 6. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Lake Street Dive returns to the corridor with a stop at the Ting Pavilion on June 6. Lake Street Dive formed in 2004 at the New England Conservatory in Boston around vocalist Rachael Price, bassist Bridget Kearney, drummer Mike Calabrese, and guitarist-trumpeter Mike Olson. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes May 23 (7-day lead, surge in final 48 hours)
Hook
“Lake Street Dive · Sat Jun 6 · 7-min walk from grounds”
Short copy
Lake Street Dive at the Ting on Sat Jun 6. 3,500 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Lake Street Dive brings their current run to the Ting, a 3,500-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes May 23 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Saturday · The Ting”
Short copy
Visiting Charlottesville? Lake Street Dive plays the Ting Pavilion, a 3,500-cap historic theater on the Downtown Mall, on June 6. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Lake Street Dive plays the Ting Pavilion on Saturday, June 6. The Ting Pavilion is a 3,500-capacity outdoor amphitheater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 1 blog
Cville After Dark
cvilleafterdark.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§06 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes May 23 (6-week lead, surge 10-day)
Hook
“Lake Street Dive downsizes from arena tour · June 6 at the Ting”
Short copy
Lake Street Dive stops at the 3,500-cap Ting on June 6. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Lake Street Dive's corridor run, the Ting stop on June 6 is the smaller, closer night worth the drive. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 1 blog
Mid-Atlantic Mixtape
midatlanticmixtape.fm
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.