Distribution plan
Thursday, December 4, 2025
Margo Price
The Jefferson Theater · 750 cap
Audience reach
14.3K
est. impressions
Audiences
5
segments targeted
Blogs activated
3
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
publishedCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Published Dec 4
Hook
“Margo Price at the Jefferson. December 4. Tickets up Friday.”
Short copy
Margo Price at the Jefferson on December 4. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Margo Price at the Jefferson on Thursday, December 4. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Thursday; no UVA event the same night.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
publishedPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Published Dec 4
Hook
“FOR IMMEDIATE RELEASE · Margo Price adds Charlottesville stop · December 4”
Short copy
STARR HILL PRESENTS announces Margo Price at the The Jefferson Theater, 750 cap, on December 4, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Margo Price at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Thursday, December 4, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
publishedArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Published Dec 4
Hook
“Margo Price · December 4 · The Jefferson”
Short copy
Margo Price at the Jefferson, December 4. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Margo Price returns to the corridor with a stop at the The Jefferson Theater on December 4. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 1 blog
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
publishedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Published Dec 4
Hook
“Margo Price · Thu Dec 4 · 7-min walk from grounds”
Short copy
Margo Price at the Jefferson on Thu Dec 4. 750 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Margo Price brings their current run to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
publishedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Published Dec 4
Hook
“Live music in Charlottesville this Thursday · The Jefferson”
Short copy
Visiting Charlottesville? Margo Price plays the The Jefferson Theater, a 750-cap historic theater on the Downtown Mall, on December 4. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Margo Price played the The Jefferson Theater on Thursday, December 4. The The Jefferson Theater is a 750-capacity historic 1912 theater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 1 blog
Cville After Dark
cvilleafterdark.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§02 / Owned-blog routing
3 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.