Distribution plan

Saturday, December 13, 2025

Phosphorescent

The Jefferson Theater · 750 cap

Audience reach

13.9K

est. impressions

Audiences

segments targeted

Blogs activated

of 6 owned properties

Status

4published

0scheduled0queued

§01 / Audiences

Same show. Different angle for each crowd.

§01 / Local

published

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

6.3K reach~50,000 local adults · ~3,500 known to venue lists

Published Dec 13

Hook

“Phosphorescent at the Jefferson. December 13. Tickets up Friday.”

Short copy

Phosphorescent at the Jefferson on December 13. Tickets go on sale Friday at 10 a.m. ET.

Long copy ↓

Phosphorescent at the Jefferson on Saturday, December 13. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Saturday; no UVA event the same night.

Routes to 3 blogs

Cville After Dark

cvilleafterdark.com

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6 ↓

· Venue email list (existing, ~3,500 subscribers)
· Cville Weekly programming page
· C-VILLE 29 Stops podcast
· WTJU / WNRN spot rotation
· Belmont + downtown community boards (NextDoor)
· Local-favorite restaurant + coffee-shop flyers

§02 / Industry

published

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

480 reach~500 press contacts + ~200 industry on Bandu list

Published Dec 13

Hook

“FOR IMMEDIATE RELEASE · Phosphorescent adds Charlottesville stop · December 13”

Short copy

STARR HILL PRESENTS announces Phosphorescent at the The Jefferson Theater, 750 cap, on December 13, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy ↓

FOR IMMEDIATE RELEASE — Starr Hill Presents announces Phosphorescent at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Saturday, December 13, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 1 blog

Indie Folk Forward

indiefolkforward.com

Channels · 4 ↓

· Direct press wire (Resend send-list)
· Pollstar + Billboard programming desks
· NIVA-adjacent operator newsletter
· AGI / WME / UTA roster touchpoints

§03 / Fans

published

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

3.2K reachVaries per show; pulled from artist-assets + Bandsintown

Published Dec 13

Hook

“Phosphorescent · December 13 · The Jefferson”

Short copy

Phosphorescent at the Jefferson, December 13. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy ↓

Phosphorescent returns to the corridor with a stop at the The Jefferson Theater on December 13. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 3 blogs

Mid-Atlantic Mixtape

midatlanticmixtape.fm

Indie Folk Forward

indiefolkforward.com

The Jefferson Beat

jeffersonbeat.com

Channels · 6 ↓

· Artist mailing list (managed by act/agency)
· Bandsintown push notifications
· Spotify Marquee placement
· Artist IG / TikTok / YouTube cross-post
· Presale-code program
· Fan-club VIP early entry

§04 / Tourist

published

Visitors, weekenders, hotel guests

Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.

3.9K reach~3,000 weekend overnight visitors + ~1,500 day-trippers

Published Dec 13

Hook

“Live music in Charlottesville this Saturday · The Jefferson”

Short copy

Visiting Charlottesville? Phosphorescent plays the The Jefferson Theater, a 750-cap historic theater on the Downtown Mall, on December 13. 4-min walk from most downtown hotels.

Long copy ↓

Looking for live music while visiting Charlottesville? Phosphorescent played the The Jefferson Theater on Saturday, December 13. The The Jefferson Theater is a 750-capacity historic 1912 theater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.

Routes to 2 blogs

Cville After Dark

cvilleafterdark.com

Visit Cville Music

visitcvillemusic.com

Channels · 7 ↓

· Hotel concierge cards + lobby boards
· Visitcville.org programming page
· Charlottesville Tomorrow weekly
· TripAdvisor things-to-do
· Airbnb Cville guidebook entries
· Charlottesville Tourism IG
· Yelp / Google Things to Do today

§02 / Owned-blog routing

5 of 6 Bandu-owned properties carry this story.

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

Beta

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The DC-RVA-Cville-Norfolk corridor, weekly.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

In dev

Indie Folk Forward

indiefolkforward.com

Americana, indie folk, and what's next.

In dev

Visit Cville Music

visitcvillemusic.com

Live music for visitors and weekenders.

See the full network

Approve all variants. Publish across the network.

Marketing kit ↗Press kit ↗