Distribution plan
Saturday, March 14, 2026
Mac DeMarco
The Jefferson Theater · 750 cap
Audience reach
13.6K
est. impressions
Audiences
4
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
publishedCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Published Mar 14
Hook
“Mac DeMarco at the Jefferson. March 14. Tickets up Friday.”
Short copy
Mac DeMarco at the Jefferson on March 14. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Mac DeMarco at the Jefferson on Saturday, March 14. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Saturday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
publishedPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Published Mar 14
Hook
“FOR IMMEDIATE RELEASE · Mac DeMarco adds Charlottesville stop · March 14”
Short copy
STARR HILL PRESENTS announces Mac DeMarco at the The Jefferson Theater, 750 cap, on March 14, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Mac DeMarco at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Saturday, March 14, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
publishedArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Published Mar 14
Hook
“Mac DeMarco · March 14 · The Jefferson”
Short copy
Mac DeMarco at the Jefferson, March 14. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Mac DeMarco returns to the corridor with a stop at the The Jefferson Theater on March 14. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
publishedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Published Mar 14
Hook
“Mac DeMarco · Sat Mar 14 · 7-min walk from grounds”
Short copy
Mac DeMarco at the Jefferson on Sat Mar 14. 750 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Mac DeMarco brings their current run to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.