Distribution plan

Saturday, March 14, 2026

Mac DeMarco

The Jefferson Theater · 750 cap

Audience reach

13.6K

est. impressions

Audiences

segments targeted

Blogs activated

of 6 owned properties

Status

4published

0scheduled0queued

§01 / Audiences

Same show. Different angle for each crowd.

§01 / Local

published

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

6.3K reach~50,000 local adults · ~3,500 known to venue lists

Published Mar 14

Hook

“Mac DeMarco at the Jefferson. March 14. Tickets up Friday.”

Short copy

Mac DeMarco at the Jefferson on March 14. Tickets go on sale Friday at 10 a.m. ET.

Long copy ↓

Mac DeMarco at the Jefferson on Saturday, March 14. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Saturday; no UVA event the same night.

Routes to 3 blogs

Cville After Dark

cvilleafterdark.com

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6 ↓

· Venue email list (existing, ~3,500 subscribers)
· Cville Weekly programming page
· C-VILLE 29 Stops podcast
· WTJU / WNRN spot rotation
· Belmont + downtown community boards (NextDoor)
· Local-favorite restaurant + coffee-shop flyers

§02 / Industry

published

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

288 reach~500 press contacts + ~200 industry on Bandu list

Published Mar 14

Hook

“FOR IMMEDIATE RELEASE · Mac DeMarco adds Charlottesville stop · March 14”

Short copy

STARR HILL PRESENTS announces Mac DeMarco at the The Jefferson Theater, 750 cap, on March 14, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy ↓

FOR IMMEDIATE RELEASE — Starr Hill Presents announces Mac DeMarco at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Saturday, March 14, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 0 blogs

Channels · 4 ↓

· Direct press wire (Resend send-list)
· Pollstar + Billboard programming desks
· NIVA-adjacent operator newsletter
· AGI / WME / UTA roster touchpoints

§03 / Fans

published

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

2.5K reachVaries per show; pulled from artist-assets + Bandsintown

Published Mar 14

Hook

“Mac DeMarco · March 14 · The Jefferson”

Short copy

Mac DeMarco at the Jefferson, March 14. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy ↓

Mac DeMarco returns to the corridor with a stop at the The Jefferson Theater on March 14. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 2 blogs

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6 ↓

· Artist mailing list (managed by act/agency)
· Bandsintown push notifications
· Spotify Marquee placement
· Artist IG / TikTok / YouTube cross-post
· Presale-code program
· Fan-club VIP early entry

§04 / College

published

UVA students + Greek life + dorms

Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.

4.5K reach~24,000 UVA + ~6,000 corridor schools

Published Mar 14

Hook

“Mac DeMarco · Sat Mar 14 · 7-min walk from grounds”

Short copy

Mac DeMarco at the Jefferson on Sat Mar 14. 750 cap, doors 7. Tickets through Ticketmaster.

Long copy ↓

Tuesday-night plans solved. Mac DeMarco brings their current run to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.

Routes to 1 blog

Wahoo Live

wahoolive.com

Channels · 7 ↓

· TikTok / IG paid (geo-targeted to grounds)
· Dorm RA partnerships
· Greek-life chapter announcements
· Cavalier Daily display
· Snapchat campus story ads
· Bandsintown student-discount push
· /r/UVA Reddit

§02 / Owned-blog routing

4 of 6 Bandu-owned properties carry this story.

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

Beta

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The DC-RVA-Cville-Norfolk corridor, weekly.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

In dev

Wahoo Live

wahoolive.com

Live music for UVA students.

See the full network

Approve all variants. Publish across the network.

Marketing kit ↗Press kit ↗