Distribution plan
Friday, May 8, 2026
Waylon Wyatt
w/ Julia DiGrazia · The Jefferson Theater · 750 cap
Audience reach
15.1K
est. impressions
Audiences
5
segments targeted
Blogs activated
3
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Apr 24 (2-week lead, second push 48-hour)
Hook
“Waylon Wyatt at the Jefferson. May 8. Tickets up Friday.”
Short copy
Waylon Wyatt w/ Julia DiGrazia at the Jefferson on May 8. Everywhere Under The Sun. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Waylon Wyatt with Julia DiGrazia at the Jefferson on Friday, May 8. Part of Everywhere Under The Sun. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Friday; no UVA event the same night.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 1 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Waylon Wyatt adds Charlottesville stop · May 8”
Short copy
STARR HILL PRESENTS announces Waylon Wyatt with support from Julia DiGrazia at the The Jefferson Theater, 750 cap, on May 8, 2026. Part of Everywhere Under The Sun. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Waylon Wyatt with support from Julia DiGrazia at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Friday, May 8, 2026. Part of Everywhere Under The Sun. Doors 7 p.m., show 8 p.m. Booking agent: United Talent Agency. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Apr 24 (On-sale moment, surge 7-day pre)
Hook
“Waylon Wyatt · May 8 · The Jefferson · Everywhere Under The Sun”
Short copy
Waylon Wyatt at the Jefferson, May 8. Everywhere Under The Sun. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Waylon Wyatt returns to the corridor with a stop at the The Jefferson Theater on May 8. Everywhere Under The Sun continues — Waylon Wyatt is an Eastern Kentucky country songwriter who broke out of the post-Tyler-Childers Appalachian revival scene with viral TikTok performances of original material. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 1 blog
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes Apr 24 (7-day lead, surge in final 48 hours)
Hook
“Waylon Wyatt · Fri May 8 · 7-min walk from grounds”
Short copy
Waylon Wyatt at the Jefferson on Fri May 8. 750 cap, doors 7. Julia DiGrazia opens. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Waylon Wyatt brings Everywhere Under The Sun to the Jefferson, a 750-cap room a 7-minute walk from grounds. Julia DiGrazia opens. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes Apr 24 (6-week lead, surge 10-day)
Hook
“Waylon Wyatt downsizes from corridor mainstays · May 8 at the Jefferson”
Short copy
Waylon Wyatt stops at the 750-cap Jefferson on May 8. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Waylon Wyatt's corridor run, the Jefferson stop on May 8 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 0 blogs
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
3 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.