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The Head and the Heart

Tue, May 12, 2026 · The Jefferson Theater · Charlottesville · w/ The Brudi Brothers

Sold out

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

7 sent · 0 scheduled · 0 awaiting review · modeled content and performance

AnnounceTue 3/17 · T-56d
Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

  • Instagram post

    Tue 11:00a

    It's happening - The Head at Jefferson. On-sale info this week.

    23k

    Proj. reach

  • Email

    Wed 10:00a

    Subject: The Head at Jefferson - mark your calendar

    54%

    Proj. open

Sent on schedule
PresaleTue 4/7 · T-35d
Sent

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

  • Email

    Thu 10:00a

    Subject: Your The Head presale code is inside

    65%

    Proj. open

  • SMS

    Thu 12:00p

    Presale open now. Code SOUND. Tap to buy before the public.

    15.1%

    Proj. CTR

Sent on schedule
On-saleTue 4/14 · T-28d
Sent

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

  • Instagram post

    Fri 10:00a

    Tickets are LIVE. The Head, 5/12. Link in bio.

    28k

    Proj. reach

  • Instagram story

    Fri 10:05a

    Swipe up - The Head tickets on sale now.

    13k

    Proj. reach

  • Email

    Fri 10:00a

    Subject: Tickets are live for The Head

    69%

    Proj. open

  • Paid boost

    $400 · Meta + Google · 4 days

    Meta + Google retarget: on-sale creative, Charlottesville +40mi.

    3.0%

    Proj. CTR

Sent on schedule
Midpoint pushTue 4/28 · T-14d
Sent

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

  • Instagram story

    Sat 1:00p

    Filling up - The Head, 5/12. Grab yours.

    12k

    Proj. reach

  • Email

    Tue 11:00a

    Subject: Half the room is gone

    53%

    Proj. open

  • Paid boost

    $250 · refresh creative

    Reel: 6s live clip + on-sale sticker

    3.2%

    Proj. CTR

Sent on schedule
Low-ticket warningTue 5/5 · T-7d
Sent

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

  • Instagram story

    On threshold cross

    Under 10% left - The Head, 5/12.

    11k

    Proj. reach

  • SMS

    5:00p

    Final tickets for The Head. Tap now before it sells out.

    17.3%

    Proj. CTR

  • Paid boost

    $300 · retarget + lookalike

    Retarget cart-abandoners + lookalike, "last tickets".

    3.9%

    Proj. CTR

Sent on schedule
Show weekSat 5/9 · T-3d
Sent

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

  • Instagram post

    Mon 12:00p

    This week: The Head at Jefferson. Doors 7p, set 8p.

    18k

    Proj. reach

  • Email

    Tue 10:00a

    Subject: Know before you go - The Head this 5/12

    57%

    Proj. open

Sent on schedule
Day-ofTue 5/12 · Show day
Sent

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

  • Instagram story

    3:00p

    Tonight. The Head at Jefferson. Doors 7p.

    15k

    Proj. reach

  • SMS

    5:30p

    Tonight: The Head at Jefferson. Doors 7p. See you there.

    11.2%

    Proj. CTR

Sent on schedule

Marketing kit6 assets · approved 12 min ago

01 / POSTER01 / 06
The Jefferson Theater

Starr Hill Presents

The Head and the Heart

The Headand theHeart

with The Brudi Brothers

15th Anniversary Tour

TUESDAY MAY 12 2026

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Sold out · Tickets at jeffersontheater.com

hh-jefferson-2026-05-12-poster.pdf

11 x 17 in / 300 dpi · Window-card poster, single-sheet press-ready.

02 / IG SQUARE02 / 06
JE

jeffersontheater

Charlottesville, VA

The Jefferson Theater

The Headand theHeart

with The Brudi Brothers

TUESDAY MAY 12

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Sold out · Tickets at jeffersontheater.com

Starr Hill Presents

jeffersontheater The Head and the Heart with The Brudi Brothers at The Jefferson Theater, Tuesday, May 12, 2026. Doors 7:00 PM / Show 8:00 PM. All Ages. Tickets at jeffersontheater.com.

hh-jefferson-2026-05-12-ig.png

1080 x 1080 px · Feed post with caption.

03 / IG STORY03 / 06
The Head and the Heart
The Jefferson Theater

TUESDAY MAY 12 2026

The Headand theHeart

with The Brudi Brothers

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Sold out · Tickets at jeffersontheater.com

Sold out

Starr Hill Presents

hh-jefferson-2026-05-12-story.png

1080 x 1920 px · Story-format with on-sale CTA.

04 / EMAIL04 / 06
Inbox

From · The Jefferson Theater

10:00 AM

On sale Friday: The Head and the Heart at The Jefferson

15th Anniversary Tour stops in Charlottesville May 12. Tickets Friday at 10am.

The Jefferson Theater

Starr Hill Presents

The Head and the Heart

TUESDAY MAY 12 2026

The Headand theHeart

with The Brudi Brothers

Doors 7:00 PM / Show 8:00 PMAll Ages110 East Main Street, Charlottesville, VATickets at jeffersontheater.com

The Head and the Heart bring the 15th Anniversary Tour to The Jefferson Theater on Tuesday, May 12. Support from The Brudi Brothers. Doors at 7:00p.

Tickets go on sale Friday at 10am ET. The Jefferson holds 750. The last 15th Anniversary stop in DC sold out in under an hour.

Set the calendar reminder. Pull a presale code at the link below if you are on the room list.

Get tickets Friday 10am

Starr Hill Presents · The Jefferson Theater · 110 East Main Street, Charlottesville, VA · jeffersontheater.com

hh-jefferson-onsale-blast.html

600 px wide / responsive · List blast for the on-sale, ESP-ready.

05 / SMS05 / 06

JEFFERSON SMS · 1 segment

83 / 160

Today · 10:00 AM

On sale Fri 10am: The Head and the Heart at The Jefferson 5/12. Tickets bandu.fm/hh

Delivered

hh-jefferson-onsale-sms.txt

160 chars / single segment · On-sale alert for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Tue May 12 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

THE HEAD AND THE HEART BRING 15TH ANNIVERSARY TOUR TO THE JEFFERSON THEATER, MAY 12

CHARLOTTESVILLE, VA. The Head and the Heart will perform at The Jefferson Theater on Tuesday, May 12, 2026, as part of the band's 15th Anniversary Tour. Support comes from The Brudi Brothers. Doors at 7:00 p.m., set at 8:00 p.m.

The Seattle-formed indie-folk band first toured behind their self-titled 2010 debut and have since released six studio records, including 2019's Living Mirage and 2022's Every Shade of Blue. The Anniversary Tour pulls from the full catalog, with Rivers and Roads, Lost in My Mind, and All We Ever Knew anchoring the set.

The Jefferson Theater is a 750-capacity room at 110 East Main Street on the Charlottesville Downtown Mall. Tickets go on sale Friday, May 1 at 10:00 a.m. ET via the venue. Doors are 7:00 p.m.; show is 8:00 p.m.

The Brudi Brothers, a Charlottesville-based indie-folk duo, open the night with a 30-minute set drawing from their 2025 record First Light. The pairing was booked through Starr Hill Presents and reflects a continued effort to anchor regional support on national bills.

For interview requests or photo passes, contact press@starrhill.com.

###
Open full press kit250 words · plain text + zip

hh-jefferson-2026-05-12-press.txt

250 words / plain text · Press wire copy for local desks.