Spafford

Sat, Jun 27, 2026 · The Jefferson Theater · Charlottesville

Confirmed

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

7 sent · 0 scheduled · 0 awaiting review · modeled content and performance

AnnounceSat 5/2 · T-56d

Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

Instagram post
Tue 11:00a
It's happening - Spafford at Jefferson. On-sale info this week.
20k
Proj. reach
Email
Wed 10:00a
Subject: Spafford at Jefferson - mark your calendar
47%
Proj. open

Sent on schedule

PresaleSat 5/23 · T-35d

Sent

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

Email
Thu 10:00a
Subject: Your Spafford presale code is inside
57%
Proj. open
SMS
Thu 12:00p
Presale open now. Code SOUND. Tap to buy before the public.
13.3%
Proj. CTR

Sent on schedule

On-saleSat 5/30 · T-28d

Sent

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

Instagram post
Fri 10:00a
Tickets are LIVE. Spafford, 6/27. Link in bio.
25k
Proj. reach
Instagram story
Fri 10:05a
Swipe up - Spafford tickets on sale now.
12k
Proj. reach
Email
Fri 10:00a
Subject: Tickets are live for Spafford
60%
Proj. open
Paid boost
$400 · Meta + Google · 4 days
Meta + Google retarget: on-sale creative, Charlottesville +40mi.
2.6%
Proj. CTR

Sent on schedule

Midpoint pushSat 6/13 · T-14d

Sent

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

Instagram story
Sat 1:00p
Filling up - Spafford, 6/27. Grab yours.
11k
Proj. reach
Email
Tue 11:00a
Subject: Half the room is gone
47%
Proj. open
Paid boost
$250 · refresh creative
Reel: 6s live clip + on-sale sticker
2.8%
Proj. CTR

Sent on schedule

Low-ticket warningSat 6/20 · T-7d

Sent

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

Instagram story
On threshold cross
Under 10% left - Spafford, 6/27.
9.9k
Proj. reach
SMS
5:00p
Final tickets for Spafford. Tap now before it sells out.
15.2%
Proj. CTR
Paid boost
$300 · retarget + lookalike
Retarget cart-abandoners + lookalike, "last tickets".
3.4%
Proj. CTR

Sent on schedule

Show weekWed 6/24 · T-3d

Sent

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

Instagram post
Mon 12:00p
This week: Spafford at Jefferson. Doors 7p, set 8p.
16k
Proj. reach
Email
Tue 10:00a
Subject: Know before you go - Spafford this 6/27
50%
Proj. open

Sent on schedule

Day-ofSat 6/27 · Show day

Sent

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

Instagram story
3:00p
Tonight. Spafford at Jefferson. Doors 7p.
13k
Proj. reach
SMS
5:30p
Tonight: Spafford at Jefferson. Doors 7p. See you there.
9.9%
Proj. CTR

Sent on schedule

Marketing kit6 assets · ready for review

01 / POSTER01 / 06

Starr Hill Presents

Spafford

SATURDAY JUN 27 2026

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

spafford-jefferson-2026-06-27-poster.pdf

11 x 17 in / 300 dpi · Window-card poster. Banner art reuses the venue web banner.

02 / IG SQUARE02 / 06

jeffersontheater

Charlottesville, VA

Spafford

SATURDAY JUN 27

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Starr Hill Presents

jeffersontheater Spafford at The Jefferson Theater, Saturday, June 27, 2026. Doors 7:00 PM / Show 8:00 PM. All Ages. Tickets at jeffersontheater.com.

spafford-jefferson-2026-06-27-ig.png

1080 x 1080 px · Feed post with show details and on-sale CTA.

03 / IG STORY03 / 06

SATURDAY JUN 27 2026

Spafford

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Tickets now

Starr Hill Presents

spafford-jefferson-2026-06-27-story.png

1080 x 1920 px · Vertical story with on-sale CTA and venue tag.

04 / EMAIL04 / 06

Inbox

From · The Jefferson Theater

10:00 AM

On sale: Spafford play Jefferson 6/27

Tickets Friday 10am. Jefferson holds 750.

Starr Hill Presents

SATURDAY JUN 27 2026

Spafford

Doors 7:00 PM / Show 8:00 PMAll Ages110 East Main Street, Charlottesville, VATickets at jeffersontheater.com

Spafford plays The Jefferson Theater on Sat Jun 27 2026. Doors 7:00p, set 8:00p.

Spafford formed in Prescott, Arizona in 2009 around vocalist-guitarist Brian Moss, bassist Jordan Fairless, drummer Cameron Laforest, and keyboardist Andrew "Red" Johnson.

Tickets go on sale Friday at 10am ET. The Jefferson Theater holds 750. Set the calendar reminder, or pull a presale code at the link below if you are on the room list.

Get tickets Friday 10am

Starr Hill Presents · The Jefferson Theater · 110 East Main Street, Charlottesville, VA · jeffersontheater.com

spafford-jefferson-2026-06-27-email.html

600 px wide / responsive · List blast for the on-sale, ESP-ready.

05 / SMS05 / 06

JEFFERSON SMS · 1 segment

74 / 160

Today · 10:00 AM

On sale Fri 10am: Spafford at Jefferson 6/27. Tickets jeffersontheater.com

Delivered

spafford-jefferson-2026-06-27-sms.txt

74 chars / single segment · On-sale alert for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Sat Jun 27 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

SPAFFORD BRINGS TOUR TO THE JEFFERSON THEATER, JUNE 27, 2026

CHARLOTTESVILLE, VA. Spafford will perform a full set at The Jefferson Theater on June 27, 2026, at a one-night Charlottesville stop.

The Prescott, AZ-formed jam has been touring since 2009. Spafford formed in Prescott, Arizona in 2009 around vocalist-guitarist Brian Moss, bassist Jordan Fairless, drummer Cameron Laforest, and keyboardist Andrew "Red" Johnson.

The Jefferson Theater is a 750-capacity room at 110 East Main Street in Charlottesville, VA. Tickets go on sale Friday at 10:00 a.m. ET via the venue. Doors 7:00 p.m.; show 8:00 p.m.

For interview requests or photo passes, contact press@starrhill.com.

###

Open full press kit250 words · plain text + zip

spafford-jefferson-2026-06-27-press.txt

~250 words / plain text · Press wire copy for local desks.