Distribution plan
Friday, September 18, 2026
Ben Harper & The Innocent Criminals
The Jefferson Theater · 750 cap
Audience reach
20.6K
est. impressions
Audiences
6
segments targeted
Blogs activated
3
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Sep 4 (2-week lead, second push 48-hour)
Hook
“Ben Harper & The Innocent Criminals at the Jefferson. September 18. Tickets up Friday.”
Short copy
Ben Harper & The Innocent Criminals at the Jefferson on September 18. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Ben Harper & The Innocent Criminals at the Jefferson on Friday, September 18. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Friday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes Sep 11 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Ben Harper & The Innocent Criminals adds Charlottesville stop · September 18”
Short copy
STARR HILL PRESENTS announces Ben Harper & The Innocent Criminals at the The Jefferson Theater, 750 cap, on September 18, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Ben Harper & The Innocent Criminals at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Friday, September 18, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Sep 4 (On-sale moment, surge 7-day pre)
Hook
“Ben Harper & The Innocent Criminals · September 18 · The Jefferson”
Short copy
Ben Harper & The Innocent Criminals at the Jefferson, September 18. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Ben Harper & The Innocent Criminals returns to the corridor with a stop at the The Jefferson Theater on September 18. Ben Harper is a Claremont, California songwriter and slide guitarist who has fronted the Innocent Criminals since 1994 alongside bassist Juan Nelson, drummer Oliver Charles, percussionist Leon Mobley, and keyboardist Jason Yates. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes Sep 4 (7-day lead, surge in final 48 hours)
Hook
“Ben Harper & The Innocent Criminals · Fri Sep 18 · 7-min walk from grounds”
Short copy
Ben Harper & The Innocent Criminals at the Jefferson on Fri Sep 18. 750 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Ben Harper & The Innocent Criminals brings their current run to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 0 blogs
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes Sep 4 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Friday · The Jefferson”
Short copy
Visiting Charlottesville? Ben Harper & The Innocent Criminals plays the The Jefferson Theater, a 750-cap historic theater on the Downtown Mall, on September 18. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Ben Harper & The Innocent Criminals plays the The Jefferson Theater on Friday, September 18. The The Jefferson Theater is a 750-capacity historic 1912 theater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 1 blog
Cville After Dark
cvilleafterdark.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§06 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes Sep 4 (6-week lead, surge 10-day)
Hook
“Ben Harper & The Innocent Criminals downsizes from corridor mainstays · September 18 at the Jefferson”
Short copy
Ben Harper & The Innocent Criminals stops at the 750-cap Jefferson on September 18. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking Ben Harper & The Innocent Criminals's corridor run, the Jefferson stop on September 18 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 1 blog
Mid-Atlantic Mixtape
midatlanticmixtape.fm
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
3 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.