Bruce Hornsby & The Noisemakers

Fri, Oct 16, 2026 · The Jefferson Theater · Charlottesville

Confirmed

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

1 sent · 1 scheduled · 5 awaiting review · modeled content and performance

AnnounceFri 8/21 · T-56d

Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

Instagram post
Tue 11:00a
It's happening - Bruce Hornsby at Jefferson. On-sale info this week.
21k
Proj. reach
Email
Wed 10:00a
Subject: Bruce Hornsby at Jefferson - mark your calendar
49%
Proj. open

Sent on schedule

PresaleFri 9/11 · T-35d

Scheduled

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

Email
Thu 10:00a
Subject: Your Bruce Hornsby presale code is inside
59%
Proj. open
SMS
Thu 12:00p
Presale open now. Code SOUND. Tap to buy before the public.
13.8%
Proj. CTR

Scheduled · held until send time

On-saleFri 9/18 · T-28d

Draft

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

Instagram post
Fri 10:00a
Tickets are LIVE. Bruce Hornsby, 10/16. Link in bio.
26k
Proj. reach
Instagram story
Fri 10:05a
Swipe up - Bruce Hornsby tickets on sale now.
12k
Proj. reach
Email
Fri 10:00a
Subject: Tickets are live for Bruce Hornsby
63%
Proj. open
Paid boost
$400 · Meta + Google · 4 days
Meta + Google retarget: on-sale creative, Charlottesville +40mi.
2.7%
Proj. CTR

Held until you approve

Midpoint pushFri 10/2 · T-14d

Draft

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

Instagram story
Sat 1:00p
Filling up - Bruce Hornsby, 10/16. Grab yours.
11k
Proj. reach
Email
Tue 11:00a
Subject: Half the room is gone
48%
Proj. open
Paid boost
$250 · refresh creative
Reel: 6s live clip + on-sale sticker
3.0%
Proj. CTR

Held until you approve

Low-ticket warningFri 10/9 · T-7d

Upcoming

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

Instagram story
On threshold cross
Under 10% left - Bruce Hornsby, 10/16.
10k
Proj. reach
SMS
5:00p
Final tickets for Bruce Hornsby. Tap now before it sells out.
15.8%
Proj. CTR
Paid boost
$300 · retarget + lookalike
Retarget cart-abandoners + lookalike, "last tickets".
3.5%
Proj. CTR

Held until you approve

Show weekTue 10/13 · T-3d

Upcoming

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

Instagram post
Mon 12:00p
This week: Bruce Hornsby at Jefferson. Doors 7p, set 8p.
16k
Proj. reach
Email
Tue 10:00a
Subject: Know before you go - Bruce Hornsby this 10/16
52%
Proj. open

Held until you approve

Day-ofFri 10/16 · Show day

Upcoming

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

Instagram story
3:00p
Tonight. Bruce Hornsby at Jefferson. Doors 7p.
13k
Proj. reach
SMS
5:30p
Tonight: Bruce Hornsby at Jefferson. Doors 7p. See you there.
10.2%
Proj. CTR

Held until you approve

Marketing kit6 assets · ready for review

01 / POSTER01 / 06

Starr Hill Presents

Bruce Hornsby &The Noisemakers

Indigo Park Tour

FRIDAY OCT 16 2026

Doors 7:00 PM / Show 8:00 AM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

bruce-hornsby-jefferson-2026-10-16-poster.pdf

11 x 17 in / 300 dpi · Window-card poster. Banner art reuses the venue web banner.

02 / IG SQUARE02 / 06

jeffersontheater

Charlottesville, VA

Bruce Hornsby &The Noisemakers

FRIDAY OCT 16

Doors 7:00 PM / Show 8:00 AM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Starr Hill Presents

jeffersontheater Bruce Hornsby & The Noisemakers at The Jefferson Theater, Friday, October 16, 2026. Doors 7:00 PM / Show 8:00 AM. All Ages. Tickets at jeffersontheater.com.

bruce-hornsby-jefferson-2026-10-16-ig.png

1080 x 1080 px · Feed post with show details and on-sale CTA.

03 / IG STORY03 / 06

FRIDAY OCT 16 2026

Bruce Hornsby &The Noisemakers

Doors 7:00 PM / Show 8:00 AM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Tickets now

Starr Hill Presents

bruce-hornsby-jefferson-2026-10-16-story.png

1080 x 1920 px · Vertical story with on-sale CTA and venue tag.

04 / EMAIL04 / 06

Inbox

From · The Jefferson Theater

10:00 AM

On sale: Bruce Hornsby play Jefferson 10/16

Indigo Park Tour stops in Charlottesville 10/16. Tickets Friday 10am.

Starr Hill Presents

FRIDAY OCT 16 2026

Bruce Hornsby &The Noisemakers

Doors 7:00 PM / Show 8:00 AMAll Ages110 East Main Street, Charlottesville, VATickets at jeffersontheater.com

Bruce Hornsby plays The Jefferson Theater on Fri Oct 16 2026. Part of the Indigo Park Tour. Doors 7:00p, set 8:00p.

Bruce Hornsby is a Williamsburg, Virginia pianist and songwriter who broke in 1986 with The Range and "The Way It Is." He formed the Noisemakers in 1998 as a vehicle for his more exploratory jam, jazz, and bluegrass-leaning material.

Tickets go on sale Friday at 10am ET. The Jefferson Theater holds 750. Set the calendar reminder, or pull a presale code at the link below if you are on the room list.

Get tickets Friday 10am

Starr Hill Presents · The Jefferson Theater · 110 East Main Street, Charlottesville, VA · jeffersontheater.com

bruce-hornsby-jefferson-2026-10-16-email.html

600 px wide / responsive · List blast for the on-sale, ESP-ready.

05 / SMS05 / 06

JEFFERSON SMS · 1 segment

80 / 160

Today · 10:00 AM

On sale Fri 10am: Bruce Hornsby at Jefferson 10/16. Tickets jeffersontheater.com

Delivered

bruce-hornsby-jefferson-2026-10-16-sms.txt

80 chars / single segment · On-sale alert for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Fri Oct 16 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

BRUCE HORNSBY BRINGS INDIGO PARK TOUR TO THE JEFFERSON THEATER, OCTOBER 16, 2026

CHARLOTTESVILLE, VA. Bruce Hornsby will perform a full set at The Jefferson Theater on October 16, 2026, as part of Indigo Park Tour.

The Williamsburg, VA-formed rock has been touring since 1998. Bruce Hornsby is a Williamsburg, Virginia pianist and songwriter who broke in 1986 with The Range and "The Way It Is." He formed the Noisemakers in 1998 as a vehicle for his more exploratory jam, jazz, and bluegrass-leaning material.

The Jefferson Theater is a 750-capacity room at 110 East Main Street in Charlottesville, VA. Tickets go on sale Friday at 10:00 a.m. ET via the venue. Doors 7:00 p.m.; show 8:00 p.m.

For interview requests or photo passes, contact press@starrhill.com.

###

Open full press kit250 words · plain text + zip

bruce-hornsby-jefferson-2026-10-16-press.txt

~250 words / plain text · Press wire copy for local desks.