Distribution plan
Sunday, February 22, 2026
Charley Crockett
The Southern Café & Music Hall · 300 cap
Audience reach
14.3K
est. impressions
Audiences
5
segments targeted
Blogs activated
3
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
publishedCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Published Feb 22
Hook
“Charley Crockett at the Southern. February 22. Tickets up Friday.”
Short copy
Charley Crockett at the Southern on February 22. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Charley Crockett at the Southern on Sunday, February 22. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Sunday; no UVA event the same night.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
publishedPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Published Feb 22
Hook
“FOR IMMEDIATE RELEASE · Charley Crockett adds Charlottesville stop · February 22”
Short copy
STARR HILL PRESENTS announces Charley Crockett at the The Southern Café & Music Hall, 300 cap, on February 22, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Charley Crockett at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Sunday, February 22, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
publishedArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Published Feb 22
Hook
“Charley Crockett · February 22 · The Southern”
Short copy
Charley Crockett at the Southern, February 22. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Charley Crockett returns to the corridor with a stop at the The Southern Café & Music Hall on February 22. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 1 blog
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
publishedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Published Feb 22
Hook
“Charley Crockett · Sun Feb 22 · 7-min walk from grounds”
Short copy
Charley Crockett at the Southern on Sun Feb 22. 300 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Charley Crockett brings their current run to the Southern, a 300-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
publishedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Published Feb 22
Hook
“Live music in Charlottesville this Sunday · The Southern”
Short copy
Visiting Charlottesville? Charley Crockett plays the The Southern Café & Music Hall, a 300-cap historic theater on the Downtown Mall, on February 22. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Charley Crockett played the The Southern Café & Music Hall on Sunday, February 22. The The Southern Café & Music Hall is a 300-capacity intimate listening room on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 1 blog
Cville After Dark
cvilleafterdark.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§02 / Owned-blog routing
3 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.