Twain

Sat, May 9, 2026 · The Southern Café & Music Hall · Charlottesville

On sale

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

7 sent · 0 scheduled · 0 awaiting review · modeled content and performance

AnnounceSat 3/14 · T-56d

Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

Instagram post
Tue 11:00a
It's happening - Twain at Southern. On-sale info this week.
8.3k
Proj. reach
Email
Wed 10:00a
Subject: Twain at Southern - mark your calendar
49%
Proj. open

Sent on schedule

PresaleSat 4/4 · T-35d

Sent

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

Email
Thu 10:00a
Subject: Your Twain presale code is inside
59%
Proj. open
SMS
Thu 12:00p
Presale open now. Code SOUND. Tap to buy before the public.
13.8%
Proj. CTR

Sent on schedule

On-saleSat 4/11 · T-28d

Sent

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

Instagram post
Fri 10:00a
Tickets are LIVE. Twain, 5/9. Link in bio.
10k
Proj. reach
Instagram story
Fri 10:05a
Swipe up - Twain tickets on sale now.
4.9k
Proj. reach
Email
Fri 10:00a
Subject: Tickets are live for Twain
63%
Proj. open
Paid boost
$400 · Meta + Google · 4 days
Meta + Google retarget: on-sale creative, Charlottesville +40mi.
2.7%
Proj. CTR

Sent on schedule

Midpoint pushSat 4/25 · T-14d

Sent

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

Instagram story
Sat 1:00p
Filling up - Twain, 5/9. Grab yours.
4.5k
Proj. reach
Email
Tue 11:00a
Subject: Half the room is gone
49%
Proj. open
Paid boost
$250 · refresh creative
Reel: 6s live clip + on-sale sticker
3.0%
Proj. CTR

Sent on schedule

Low-ticket warningSat 5/2 · T-7d

Sent

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

Instagram story
On threshold cross
Under 10% left - Twain, 5/9.
4.1k
Proj. reach
SMS
5:00p
Final tickets for Twain. Tap now before it sells out.
15.9%
Proj. CTR
Paid boost
$300 · retarget + lookalike
Retarget cart-abandoners + lookalike, "last tickets".
3.5%
Proj. CTR

Sent on schedule

Show weekWed 5/6 · T-3d

Sent

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

Instagram post
Mon 12:00p
This week: Twain at Southern. Doors 7p, set 8p.
6.6k
Proj. reach
Email
Tue 10:00a
Subject: Know before you go - Twain this 5/9
53%
Proj. open

Sent on schedule

Day-ofSat 5/9 · Show day

Sent

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

Instagram story
3:00p
Tonight. Twain at Southern. Doors 7p.
5.4k
Proj. reach
SMS
5:30p
Tonight: Twain at Southern. Doors 7p. See you there.
10.3%
Proj. CTR

Sent on schedule

Marketing kit6 assets · ready for review

01 / POSTER01 / 06

Starr Hill Presents

SATURDAY MAY 9 2026

Twain

Doors 7:00 PM / Show 8:00 PM

18+

103 South 1st Street, Charlottesville, VA

Tickets at thesoutherncville.com

twain-southern-2026-05-09-poster.pdf

11 x 17 in / 300 dpi · Window-card poster. Typography-only when no banner art is available.

02 / IG SQUARE02 / 06

thesoutherncville

Charlottesville, VA

SATURDAY MAY 9

Twain

Doors 7:00 PM / Show 8:00 PM

18+

103 South 1st Street, Charlottesville, VA

Tickets at thesoutherncville.com

Starr Hill Presents

thesoutherncville Twain at The Southern Café & Music Hall, Saturday, May 9, 2026. Doors 7:00 PM / Show 8:00 PM. 18+. Tickets at thesoutherncville.com.

twain-southern-2026-05-09-ig.png

1080 x 1080 px · Feed post with show details and on-sale CTA.

03 / IG STORY03 / 06

SATURDAY MAY 9 2026

Twain

Doors 7:00 PM / Show 8:00 PM

18+

103 South 1st Street, Charlottesville, VA

Tickets at thesoutherncville.com

Tickets now

Starr Hill Presents

twain-southern-2026-05-09-story.png

1080 x 1920 px · Vertical story with on-sale CTA and venue tag.

04 / EMAIL04 / 06

Inbox

From · The Southern Café & Music Hall

10:00 AM

On sale: Twain play Southern 5/9

Tickets Friday 10am. Southern holds 300.

Starr Hill Presents

SATURDAY MAY 9 2026

Twain

Doors 7:00 PM / Show 8:00 PM18+103 South 1st Street, Charlottesville, VATickets at thesoutherncville.com

Twain plays The Southern Café & Music Hall on Sat May 9 2026. Doors 7:00p, set 8:00p.

Twain is the songwriting project of Mat Davidson, a Franklin County, Virginia-raised singer who has played in The Low Anthem, Spirit Family Reunion, and Big Thief's touring band.

Tickets go on sale Friday at 10am ET. The Southern Café & Music Hall holds 300. Set the calendar reminder, or pull a presale code at the link below if you are on the room list.

Get tickets Friday 10am

Starr Hill Presents · The Southern Café & Music Hall · 103 South 1st Street, Charlottesville, VA · thesoutherncville.com

twain-southern-2026-05-09-email.html

600 px wide / responsive · List blast for the on-sale, ESP-ready.

05 / SMS05 / 06

SOUTHERN SMS · 1 segment

70 / 160

Today · 10:00 AM

On sale Fri 10am: Twain at Southern 5/9. Tickets thesoutherncville.com

Delivered

twain-southern-2026-05-09-sms.txt

70 chars / single segment · On-sale alert for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Sat May 9 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

TWAIN BRINGS TOUR TO THE SOUTHERN CAFÉ & MUSIC HALL, MAY 9, 2026

CHARLOTTESVILLE, VA. Twain will perform at The Southern Café & Music Hall on May 9, 2026, at a one-night Charlottesville stop.

The Franklin County, VA-formed americana has been touring since 2007. Twain is the songwriting project of Mat Davidson, a Franklin County, Virginia-raised singer who has played in The Low Anthem, Spirit Family Reunion, and Big Thief's touring band.

The Southern Café & Music Hall is a 300-capacity room at 103 South 1st Street in Charlottesville, VA. Tickets go on sale Friday at 10:00 a.m. ET via the venue. Doors 7:00 p.m.; show 8:00 p.m.

For interview requests or photo passes, contact press@starrhill.com.

###

Open full press kit250 words · plain text + zip

twain-southern-2026-05-09-press.txt

~250 words / plain text · Press wire copy for local desks.