Wild Pink

Fri, May 22, 2026 · The Southern Café & Music Hall · Charlottesville · w/ Truth Club

Confirmed

Reach

Audience reach

13.6K

est. impressions

Audiences

segments targeted

Blogs activated

of 6 owned properties

Status

0 published

3 scheduled · 1 queued

Audiences

01 · Local

scheduled

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

6.3K reach~50,000 local adults · ~3,500 known to venue lists

Publishes May 8 (2-week lead, second push 48-hour)

Hook

“Wild Pink at the Southern. May 22. Tickets up Friday.”

Short copy

Wild Pink w/ Truth Club at the Southern on May 22. Tickets go on sale Friday at 10 a.m. ET.

Long copy

Wild Pink with Truth Club at the Southern on Friday, May 22. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Friday; no UVA event the same night.

Routes to 3 blogs

Cville After Dark

cvilleafterdark.com

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Venue email list (existing, ~3,500 subscribers)
· Cville Weekly programming page
· C-VILLE 29 Stops podcast
· WTJU / WNRN spot rotation
· Belmont + downtown community boards (NextDoor)
· Local-favorite restaurant + coffee-shop flyers

02 · Industry

scheduled

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

288 reach~500 press contacts + ~200 industry on Bandu list

Publishes May 15 (On-sale -7 days for embargo distribution)

Hook

“FOR IMMEDIATE RELEASE · Wild Pink adds Charlottesville stop · May 22”

Short copy

STARR HILL PRESENTS announces Wild Pink with support from Truth Club at the The Southern Café & Music Hall, 300 cap, on May 22, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy

FOR IMMEDIATE RELEASE — Starr Hill Presents announces Wild Pink with support from Truth Club at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Friday, May 22, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 0 blogs

Channels · 4

· Direct press wire (Resend send-list)
· Pollstar + Billboard programming desks
· NIVA-adjacent operator newsletter
· AGI / WME / UTA roster touchpoints

03 · Fans

scheduled

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

2.5K reachVaries per show; pulled from artist-assets + Bandsintown

Publishes May 8 (On-sale moment, surge 7-day pre)

Hook

“Wild Pink · May 22 · The Southern”

Short copy

Wild Pink at the Southern, May 22. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy

Wild Pink returns to the corridor with a stop at the The Southern Café & Music Hall on May 22. Wild Pink is the New York indie-rock project of John Ross, formed in 2015 and built around a heartland-rock sensibility that critics have compared to Tom Petty by way of Sufjan Stevens. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 2 blogs

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Artist mailing list (managed by act/agency)
· Bandsintown push notifications
· Spotify Marquee placement
· Artist IG / TikTok / YouTube cross-post
· Presale-code program
· Fan-club VIP early entry

04 · College

queued

UVA students + Greek life + dorms

Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.

4.5K reach~24,000 UVA + ~6,000 corridor schools

Publishes May 8 (7-day lead, surge in final 48 hours)

Hook

“Wild Pink · Fri May 22 · 7-min walk from grounds”

Short copy

Wild Pink at the Southern on Fri May 22. 300 cap, doors 7. Truth Club opens. Tickets through Ticketmaster.

Long copy

Tuesday-night plans solved. Wild Pink brings their current run to the Southern, a 300-cap room a 7-minute walk from grounds. Truth Club opens. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.

Routes to 1 blog

Wahoo Live

wahoolive.com

Channels · 7

· TikTok / IG paid (geo-targeted to grounds)
· Dorm RA partnerships
· Greek-life chapter announcements
· Cavalier Daily display
· Snapchat campus story ads
· Bandsintown student-discount push
· /r/UVA Reddit

Owned-blog routing4 of 6 properties carry this story

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

Beta

Mid-Atlantic Mixtape

midatlanticmixtape.fm

The DC-RVA-Cville-Norfolk corridor, weekly.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

In dev

Wahoo Live

wahoolive.com

Live music for UVA students.

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Press kit