Distribution plan
Friday, May 22, 2026
Wild Pink
w/ Truth Club · The Southern Café & Music Hall · 300 cap
Audience reach
13.6K
est. impressions
Audiences
4
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes May 8 (2-week lead, second push 48-hour)
Hook
“Wild Pink at the Southern. May 22. Tickets up Friday.”
Short copy
Wild Pink w/ Truth Club at the Southern on May 22. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Wild Pink with Truth Club at the Southern on Friday, May 22. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Friday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 15 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Wild Pink adds Charlottesville stop · May 22”
Short copy
STARR HILL PRESENTS announces Wild Pink with support from Truth Club at the The Southern Café & Music Hall, 300 cap, on May 22, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Wild Pink with support from Truth Club at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Friday, May 22, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes May 8 (On-sale moment, surge 7-day pre)
Hook
“Wild Pink · May 22 · The Southern”
Short copy
Wild Pink at the Southern, May 22. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Wild Pink returns to the corridor with a stop at the The Southern Café & Music Hall on May 22. Wild Pink is the New York indie-rock project of John Ross, formed in 2015 and built around a heartland-rock sensibility that critics have compared to Tom Petty by way of Sufjan Stevens. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes May 8 (7-day lead, surge in final 48 hours)
Hook
“Wild Pink · Fri May 22 · 7-min walk from grounds”
Short copy
Wild Pink at the Southern on Fri May 22. 300 cap, doors 7. Truth Club opens. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. Wild Pink brings their current run to the Southern, a 300-cap room a 7-minute walk from grounds. Truth Club opens. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 1 blog
Wahoo Live
wahoolive.com
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Wahoo Live
wahoolive.com
Live music for UVA students.