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Distribution plan

Sunday, June 14, 2026

Fust

The Southern Café & Music Hall · 300 cap

Audience reach

10.6K

est. impressions

Audiences

4

segments targeted

Blogs activated

3

of 6 owned properties

Status

0published
3scheduled1queued

§01 / Audiences

Same show. Different angle for each crowd.

§01 / Local

scheduled

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

4.9K reach~50,000 local adults · ~3,500 known to venue lists

Publishes May 31 (2-week lead, second push 48-hour)

Hook

Fust at the Southern. June 14. Tickets up Friday.

Short copy

Fust at the Southern on June 14. Tickets go on sale Friday at 10 a.m. ET.

Long copy ↓

Fust at the Southern on Sunday, June 14. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Sunday; no UVA event the same night.

Routes to 2 blogs

Cville After Dark

cvilleafterdark.com

The Jefferson Beat

jeffersonbeat.com

Channels · 6
  • · Venue email list (existing, ~3,500 subscribers)
  • · Cville Weekly programming page
  • · C-VILLE 29 Stops podcast
  • · WTJU / WNRN spot rotation
  • · Belmont + downtown community boards (NextDoor)
  • · Local-favorite restaurant + coffee-shop flyers

§02 / Industry

scheduled

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

480 reach~500 press contacts + ~200 industry on Bandu list

Publishes Jun 7 (On-sale -7 days for embargo distribution)

Hook

FOR IMMEDIATE RELEASE · Fust adds Charlottesville stop · June 14

Short copy

STARR HILL PRESENTS announces Fust at the The Southern Café & Music Hall, 300 cap, on June 14, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy ↓

FOR IMMEDIATE RELEASE — Starr Hill Presents announces Fust at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Sunday, June 14, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 1 blog

Indie Folk Forward

indiefolkforward.com

Channels · 4
  • · Direct press wire (Resend send-list)
  • · Pollstar + Billboard programming desks
  • · NIVA-adjacent operator newsletter
  • · AGI / WME / UTA roster touchpoints

§03 / Fans

scheduled

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

2.5K reachVaries per show; pulled from artist-assets + Bandsintown

Publishes May 31 (On-sale moment, surge 7-day pre)

Hook

Fust · June 14 · The Southern

Short copy

Fust at the Southern, June 14. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy ↓

Fust returns to the corridor with a stop at the The Southern Café & Music Hall on June 14. Fust is a Durham, North Carolina alt-country band formed in 2018 around the songwriting of Aaron Dowdy, a literature PhD candidate at Duke. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 2 blogs

Indie Folk Forward

indiefolkforward.com

The Jefferson Beat

jeffersonbeat.com

Channels · 6
  • · Artist mailing list (managed by act/agency)
  • · Bandsintown push notifications
  • · Spotify Marquee placement
  • · Artist IG / TikTok / YouTube cross-post
  • · Presale-code program
  • · Fan-club VIP early entry

§04 / College

queued

UVA students + Greek life + dorms

Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.

2.7K reach~24,000 UVA + ~6,000 corridor schools

Publishes May 31 (7-day lead, surge in final 48 hours)

Hook

Fust · Sun Jun 14 · 7-min walk from grounds

Short copy

Fust at the Southern on Sun Jun 14. 300 cap, doors 7. Tickets through Ticketmaster.

Long copy ↓

Tuesday-night plans solved. Fust brings their current run to the Southern, a 300-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.

Routes to 0 blogs

Channels · 7
  • · TikTok / IG paid (geo-targeted to grounds)
  • · Dorm RA partnerships
  • · Greek-life chapter announcements
  • · Cavalier Daily display
  • · Snapchat campus story ads
  • · Bandsintown student-discount push
  • · /r/UVA Reddit

§02 / Owned-blog routing

3 of 6 Bandu-owned properties carry this story.

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

In dev

Indie Folk Forward

indiefolkforward.com

Americana, indie folk, and what's next.

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