Distribution plan
Friday, August 7, 2026
PJ Morton
The Jefferson Theater · 750 cap
Audience reach
24.1K
est. impressions
Audiences
6
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Jul 24 (2-week lead, second push 48-hour)
Hook
“PJ Morton at the Jefferson. August 7. Tickets up Friday.”
Short copy
PJ Morton at the Jefferson on August 7. Saturday Night Sunday Morning Tour. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
PJ Morton at the Jefferson on Friday, August 7. Part of Saturday Night Sunday Morning Tour. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Friday; no UVA event the same night.
Routes to 3 blogs
Cville After Dark
cvilleafterdark.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes Jul 31 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · PJ Morton adds Charlottesville stop · August 7”
Short copy
STARR HILL PRESENTS announces PJ Morton at the The Jefferson Theater, 750 cap, on August 7, 2026. Part of Saturday Night Sunday Morning Tour. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces PJ Morton at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Friday, August 7, 2026. Part of Saturday Night Sunday Morning Tour. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 0 blogs
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Jul 24 (On-sale moment, surge 7-day pre)
Hook
“PJ Morton · August 7 · The Jefferson · Saturday Night Sunday Morning Tour”
Short copy
PJ Morton at the Jefferson, August 7. Saturday Night Sunday Morning Tour. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
PJ Morton returns to the corridor with a stop at the The Jefferson Theater on August 7. Saturday Night Sunday Morning Tour continues — PJ Morton is a New Orleans-born singer, keyboardist, and producer who has been a member of Maroon 5 since 2012 while building a parallel solo catalog as one of the most awarded soul artists of his generation. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / College
queuedUVA students + Greek life + dorms
Undergrads and grad students at UVA, plus the four other colleges within 30mi (PVCC, Sweet Briar, Mary Baldwin, Hampden-Sydney). Buys late, walks downtown, decides on the night.
Publishes Jul 24 (7-day lead, surge in final 48 hours)
Hook
“PJ Morton · Fri Aug 7 · 7-min walk from grounds”
Short copy
PJ Morton at the Jefferson on Fri Aug 7. 750 cap, doors 7. Tickets through Ticketmaster.
Long copy ↓
Tuesday-night plans solved. PJ Morton brings Saturday Night Sunday Morning Tour to the Jefferson, a 750-cap room a 7-minute walk from grounds. Doors 7 p.m., set 8. The Cavalier Daily writeup runs the week of. We have a Greek-life share toolkit if your chapter wants to push it.
Routes to 0 blogs
Channels · 7 ↓
- · TikTok / IG paid (geo-targeted to grounds)
- · Dorm RA partnerships
- · Greek-life chapter announcements
- · Cavalier Daily display
- · Snapchat campus story ads
- · Bandsintown student-discount push
- · /r/UVA Reddit
§05 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes Jul 24 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Friday · The Jefferson”
Short copy
Visiting Charlottesville? PJ Morton plays the The Jefferson Theater, a 750-cap historic theater on the Downtown Mall, on August 7. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? PJ Morton plays the The Jefferson Theater on Friday, August 7. The The Jefferson Theater is a 750-capacity historic 1912 theater on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
Visit Cville Music
visitcvillemusic.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§06 / Regional
queuedDC / RVA / Norfolk day-trippers
Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.
Publishes Jul 24 (6-week lead, surge 10-day)
Hook
“PJ Morton downsizes from corridor mainstays · August 7 at the Jefferson”
Short copy
PJ Morton stops at the 750-cap Jefferson on August 7. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.
Long copy ↓
If you've been tracking PJ Morton's corridor run, the Jefferson stop on August 7 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.
Routes to 2 blogs
Visit Cville Music
visitcvillemusic.com
Mid-Atlantic Mixtape
midatlanticmixtape.fm
Channels · 6 ↓
- · Brightest Young Things (DC)
- · Style Weekly Sound Check (RVA)
- · Veer Magazine (Norfolk)
- · Mid-Atlantic Mixtape (Bandu-owned)
- · WAMU Bandwidth podcast
- · Bandsintown corridor RSVPs
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
Mid-Atlantic Mixtape
midatlanticmixtape.fm
The DC-RVA-Cville-Norfolk corridor, weekly.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Visit Cville Music
visitcvillemusic.com
Live music for visitors and weekenders.