PJ Morton

Fri, Aug 7, 2026 · The Jefferson Theater · Charlottesville

Confirmed

Milestone content calendarannounce through day-of · drafted, never auto-published

Every post below is a draft. Bandu drafts and schedules on approval - it never publishes on its own.

7 sent · 0 scheduled · 0 awaiting review · modeled content and performance

AnnounceFri 6/12 · T-56d

Sent

Reveal the date. Prime the audience before any tickets exist.

Segment · Followers + past attendees, genre match

Instagram post
Tue 11:00a
It's happening - PJ Morton at Jefferson. On-sale info this week.
21k
Proj. reach
Email
Wed 10:00a
Subject: PJ Morton at Jefferson - mark your calendar
49%
Proj. open

Sent on schedule

PresaleFri 7/3 · T-35d

Sent

Code drop to the list and SMS members before the public window.

Segment · SMS members + email subscribers (presale opt-in)

Email
Thu 10:00a
Subject: Your PJ Morton presale code is inside
59%
Proj. open
SMS
Thu 12:00p
Presale open now. Code SOUND. Tap to buy before the public.
13.8%
Proj. CTR

Sent on schedule

On-saleFri 7/10 · T-28d

Sent

Public on-sale. Widest push of the run across every channel.

Segment · Full list + IG audience + retargeting

Instagram post
Fri 10:00a
Tickets are LIVE. PJ Morton, 8/7. Link in bio.
26k
Proj. reach
Instagram story
Fri 10:05a
Swipe up - PJ Morton tickets on sale now.
12k
Proj. reach
Email
Fri 10:00a
Subject: Tickets are live for PJ Morton
63%
Proj. open
Paid boost
$400 · Meta + Google · 4 days
Meta + Google retarget: on-sale creative, Charlottesville +40mi.
2.7%
Proj. CTR

Sent on schedule

Midpoint pushFri 7/24 · T-14d

Sent

Re-engage the fence-sitters halfway to the show with fresh proof.

Segment · Non-openers + site visitors, 40mi radius

Instagram story
Sat 1:00p
Filling up - PJ Morton, 8/7. Grab yours.
11k
Proj. reach
Email
Tue 11:00a
Subject: Half the room is gone
48%
Proj. open
Paid boost
$250 · refresh creative
Reel: 6s live clip + on-sale sticker
3.0%
Proj. CTR

Sent on schedule

Low-ticket warningFri 7/31 · T-7d

Sent

Scarcity moment. Fires when remaining inventory crosses threshold.

Segment · Cart abandoners + lookalike, 40mi

Instagram story
On threshold cross
Under 10% left - PJ Morton, 8/7.
10k
Proj. reach
SMS
5:00p
Final tickets for PJ Morton. Tap now before it sells out.
15.8%
Proj. CTR
Paid boost
$300 · retarget + lookalike
Retarget cart-abandoners + lookalike, "last tickets".
3.5%
Proj. CTR

Sent on schedule

Show weekTue 8/4 · T-3d

Sent

Know-before-you-go: doors, set times, parking, last releases.

Segment · Ticket holders + full list

Instagram post
Mon 12:00p
This week: PJ Morton at Jefferson. Doors 7p, set 8p.
16k
Proj. reach
Email
Tue 10:00a
Subject: Know before you go - PJ Morton this 8/7
52%
Proj. open

Sent on schedule

Day-ofFri 8/7 · Show day

Sent

Doors reminder and any final release to the SMS + story audience.

Segment · Ticket holders + SMS

Instagram story
3:00p
Tonight. PJ Morton at Jefferson. Doors 7p.
13k
Proj. reach
SMS
5:30p
Tonight: PJ Morton at Jefferson. Doors 7p. See you there.
10.2%
Proj. CTR

Sent on schedule

Marketing kit6 assets · ready for review

01 / POSTER01 / 06

Starr Hill Presents

PJMorton

Saturday Night Sunday Morning Tour

FRIDAY AUG 7 2026

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

pj-morton-jefferson-2026-08-07-poster.pdf

11 x 17 in / 300 dpi · Window-card poster. Banner art reuses the venue web banner.

02 / IG SQUARE02 / 06

jeffersontheater

Charlottesville, VA

PJMorton

FRIDAY AUG 7

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Starr Hill Presents

jeffersontheater PJ Morton at The Jefferson Theater, Friday, August 7, 2026. Doors 7:00 PM / Show 8:00 PM. All Ages. Tickets at jeffersontheater.com.

pj-morton-jefferson-2026-08-07-ig.png

1080 x 1080 px · Feed post with show details and on-sale CTA.

03 / IG STORY03 / 06

FRIDAY AUG 7 2026

PJMorton

Doors 7:00 PM / Show 8:00 PM

All Ages

110 East Main Street, Charlottesville, VA

Tickets at jeffersontheater.com

Tickets now

Starr Hill Presents

pj-morton-jefferson-2026-08-07-story.png

1080 x 1920 px · Vertical story with on-sale CTA and venue tag.

04 / EMAIL04 / 06

Inbox

From · The Jefferson Theater

10:00 AM

On sale: PJ Morton play Jefferson 8/7

Saturday Night Sunday Morning Tour stops in Charlottesville 8/7. Tickets Friday 10am.

Starr Hill Presents

FRIDAY AUG 7 2026

PJMorton

Doors 7:00 PM / Show 8:00 PMAll Ages110 East Main Street, Charlottesville, VATickets at jeffersontheater.com

PJ Morton plays The Jefferson Theater on Fri Aug 7 2026. Part of the Saturday Night Sunday Morning Tour. Doors 7:00p, set 8:00p.

PJ Morton is a New Orleans-born singer, keyboardist, and producer who has been a member of Maroon 5 since 2012 while building a parallel solo catalog as one of the most awarded soul artists of his generation.

Tickets go on sale Friday at 10am ET. The Jefferson Theater holds 750. Set the calendar reminder, or pull a presale code at the link below if you are on the room list.

Get tickets Friday 10am

Starr Hill Presents · The Jefferson Theater · 110 East Main Street, Charlottesville, VA · jeffersontheater.com

pj-morton-jefferson-2026-08-07-email.html

600 px wide / responsive · List blast for the on-sale, ESP-ready.

05 / SMS05 / 06

JEFFERSON SMS · 1 segment

74 / 160

Today · 10:00 AM

On sale Fri 10am: PJ Morton at Jefferson 8/7. Tickets jeffersontheater.com

Delivered

pj-morton-jefferson-2026-08-07-sms.txt

74 chars / single segment · On-sale alert for the SMS list.

06 / PRESS06 / 06

Starr Hill Presents · Press Wire

Fri Aug 7 2026

FOR IMMEDIATE RELEASE
April 30, 2026
Contact: Starr Hill Presents, press@starrhill.com

PJ MORTON BRINGS SATURDAY NIGHT SUNDAY MORNING TOUR TO THE JEFFERSON THEATER, AUGUST 7, 2026

CHARLOTTESVILLE, VA. PJ Morton will perform at The Jefferson Theater on August 7, 2026, as part of Saturday Night Sunday Morning Tour.

The New Orleans, LA-formed soul has been touring since 2002. PJ Morton is a New Orleans-born singer, keyboardist, and producer who has been a member of Maroon 5 since 2012 while building a parallel solo catalog as one of the most awarded soul artists of his generation.

The Jefferson Theater is a 750-capacity room at 110 East Main Street in Charlottesville, VA. Tickets go on sale Friday at 10:00 a.m. ET via the venue. Doors 7:00 p.m.; show 8:00 p.m.

For interview requests or photo passes, contact press@starrhill.com.

###

Open full press kit250 words · plain text + zip

pj-morton-jefferson-2026-08-07-press.txt

~250 words / plain text · Press wire copy for local desks.