GWAR

Tue, Oct 27, 2026 · The Jefferson Theater · Charlottesville · w/ Midnight, Mac Sabbath, X-Cops

Confirmed

Reach

Audience reach

10.6K

est. impressions

Audiences

segments targeted

Blogs activated

of 6 owned properties

Status

0 published

3 scheduled · 1 queued

Audiences

01 · Local

scheduled

Charlottesville locals + regulars

Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.

4.9K reach~50,000 local adults · ~3,500 known to venue lists

Publishes Oct 13 (2-week lead, second push 48-hour)

Hook

“GWAR at the Jefferson. October 27. Tickets up Friday.”

Short copy

GWAR w/ Midnight, Mac Sabbath, X-Cops at the Jefferson on October 27. Gor Gor Must Die. Tickets go on sale Friday at 10 a.m. ET.

Long copy

GWAR with Midnight, Mac Sabbath, X-Cops at the Jefferson on Tuesday, October 27. Part of Gor Gor Must Die. 750 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Tuesday; no UVA event the same night.

Routes to 2 blogs

Cville After Dark

cvilleafterdark.com

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Venue email list (existing, ~3,500 subscribers)
· Cville Weekly programming page
· C-VILLE 29 Stops podcast
· WTJU / WNRN spot rotation
· Belmont + downtown community boards (NextDoor)
· Local-favorite restaurant + coffee-shop flyers

02 · Industry

scheduled

Press + adjacent operators

Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.

288 reach~500 press contacts + ~200 industry on Bandu list

Publishes Oct 20 (On-sale -7 days for embargo distribution)

Hook

“FOR IMMEDIATE RELEASE · GWAR adds Charlottesville stop · October 27”

Short copy

STARR HILL PRESENTS announces GWAR with support from Midnight, Mac Sabbath, X-Cops at the The Jefferson Theater, 750 cap, on October 27, 2026. Part of Gor Gor Must Die. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.

Long copy

FOR IMMEDIATE RELEASE — Starr Hill Presents announces GWAR with support from Midnight, Mac Sabbath, X-Cops at the The Jefferson Theater (750-capacity, 110 East Main Street, Charlottesville, VA) on Tuesday, October 27, 2026. Part of Gor Gor Must Die. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.

Routes to 0 blogs

Channels · 4

· Direct press wire (Resend send-list)
· Pollstar + Billboard programming desks
· NIVA-adjacent operator newsletter
· AGI / WME / UTA roster touchpoints

03 · Fans

scheduled

Artist followers + tracker fans

Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.

1.8K reachVaries per show; pulled from artist-assets + Bandsintown

Publishes Oct 13 (On-sale moment, surge 7-day pre)

Hook

“GWAR · October 27 · The Jefferson · Gor Gor Must Die”

Short copy

GWAR at the Jefferson, October 27. Gor Gor Must Die. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.

Long copy

GWAR returns to the corridor with a stop at the The Jefferson Theater on October 27. Gor Gor Must Die continues — GWAR formed in Richmond, Virginia in 1984 as a costumed shock-rock collective built around the conceit that its members are interplanetary barbarians stranded on Earth. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.

Routes to 1 blog

The Jefferson Beat

jeffersonbeat.com

Channels · 6

· Artist mailing list (managed by act/agency)
· Bandsintown push notifications
· Spotify Marquee placement
· Artist IG / TikTok / YouTube cross-post
· Presale-code program
· Fan-club VIP early entry

04 · Regional

queued

DC / RVA / Norfolk day-trippers

Music-focused readers in DC, Richmond, and Norfolk who will drive 70-180 miles for the right act. Often follow the corridor tour from 9:30 Club / The National / The NorVa to Charlottesville.

3.6K reach~100,000 corridor music-engaged · ~12,000 newsletter subs

Publishes Oct 13 (6-week lead, surge 10-day)

Hook

“GWAR downsizes from corridor mainstays · October 27 at the Jefferson”

Short copy

GWAR stops at the 750-cap Jefferson on October 27. Smaller than The National in Richmond. Closer than 9:30 Club in DC. 80 minutes from RVA, two hours from DC.

Long copy

If you've been tracking GWAR's corridor run, the Jefferson stop on October 27 is the smaller, closer night worth the drive. The Jefferson is 750 cap — about half The National in Richmond, a fifth The Anthem in DC. Eighty minutes from Richmond, two hours from DC, three from Norfolk. Doors 7. Tickets on sale Friday.

Routes to 0 blogs

Channels · 6

· Brightest Young Things (DC)
· Style Weekly Sound Check (RVA)
· Veer Magazine (Norfolk)
· Mid-Atlantic Mixtape (Bandu-owned)
· WAMU Bandwidth podcast
· Bandsintown corridor RSVPs

Owned-blog routing2 of 6 properties carry this story

In dev

Cville After Dark

cvilleafterdark.com

Charlottesville after 7 p.m.

In dev

The Jefferson Beat

jeffersonbeat.com

Behind the marquee at The Jefferson.

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Press kit