Distribution plan
Wednesday, May 13, 2026
Sarah Jarosz
The Southern Café & Music Hall · 300 cap
Audience reach
11.8K
est. impressions
Audiences
4
segments targeted
Blogs activated
4
of 6 owned properties
Status
§01 / Audiences
Same show. Different angle for each crowd.
§01 / Local
scheduledCharlottesville locals + regulars
Year-round residents in Belmont, North Downtown, Fry's Spring, Greenbrier. Many have season-membership instincts to one or more rooms; some are repeat-attenders who want first dibs on holds.
Publishes Apr 29 (2-week lead, second push 48-hour)
Hook
“Sarah Jarosz at the Southern. May 13. Tickets up Friday.”
Short copy
Sarah Jarosz at the Southern on May 13. Tickets go on sale Friday at 10 a.m. ET.
Long copy ↓
Sarah Jarosz at the Southern on Wednesday, May 13. 300 cap. Doors 7, set 8. Tickets go on sale Friday at 10 a.m. ET. Room-list members get a pre-sale link Wednesday. Parking is fine on a Wednesday; no UVA event the same night.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Venue email list (existing, ~3,500 subscribers)
- · Cville Weekly programming page
- · C-VILLE 29 Stops podcast
- · WTJU / WNRN spot rotation
- · Belmont + downtown community boards (NextDoor)
- · Local-favorite restaurant + coffee-shop flyers
§02 / Industry
scheduledPress + adjacent operators
Music writers (Pitchfork, Stereogum, The Ringer), agency reps watching for the next breakout, adjacent venue operators tracking the corridor.
Publishes May 6 (On-sale -7 days for embargo distribution)
Hook
“FOR IMMEDIATE RELEASE · Sarah Jarosz adds Charlottesville stop · May 13”
Short copy
STARR HILL PRESENTS announces Sarah Jarosz at the The Southern Café & Music Hall, 300 cap, on May 13, 2026. On-sale Friday 10 a.m. ET. Press: press@starrhill.com.
Long copy ↓
FOR IMMEDIATE RELEASE — Starr Hill Presents announces Sarah Jarosz at the The Southern Café & Music Hall (300-capacity, 103 South 1st Street, Charlottesville, VA) on Wednesday, May 13, 2026. Doors 7 p.m., show 8 p.m. Booking agent: direct via venue. Tickets on sale Friday at 10 a.m. ET via Ticketmaster. Press contact: press@starrhill.com.
Routes to 1 blog
Indie Folk Forward
indiefolkforward.com
Channels · 4 ↓
- · Direct press wire (Resend send-list)
- · Pollstar + Billboard programming desks
- · NIVA-adjacent operator newsletter
- · AGI / WME / UTA roster touchpoints
§03 / Fans
scheduledArtist followers + tracker fans
Existing fans of the headliner — Bandsintown trackers, Spotify followers, IG followers, mailing-list subscribers. The most ticket-receptive segment but smallest in absolute terms.
Publishes Apr 29 (On-sale moment, surge 7-day pre)
Hook
“Sarah Jarosz · May 13 · The Southern”
Short copy
Sarah Jarosz at the Southern, May 13. Strong corridor draw — sells fast. On-sale Friday 10 a.m.; presale code Wednesday for room-list.
Long copy ↓
Sarah Jarosz returns to the corridor with a stop at the The Southern Café & Music Hall on May 13. Sarah Jarosz is a Texas-raised multi-instrumentalist (mandolin, banjo, guitar) who released her debut Song Up in Her Head in 2009 as a teenager. On-sale Friday at 10 a.m. ET. Room-list subscribers get a presale code Wednesday. Front-of-house standing only at this room. Limited tour litho at the merch table.
Routes to 2 blogs
Indie Folk Forward
indiefolkforward.com
The Jefferson Beat
jeffersonbeat.com
Channels · 6 ↓
- · Artist mailing list (managed by act/agency)
- · Bandsintown push notifications
- · Spotify Marquee placement
- · Artist IG / TikTok / YouTube cross-post
- · Presale-code program
- · Fan-club VIP early entry
§04 / Tourist
queuedVisitors, weekenders, hotel guests
Out-of-towners staying at the Quirk, Graduate, Omni, or short-term rentals on the Downtown Mall. Trip-planners decide 2-6 weeks before; walk-up walkers decide that day.
Publishes Apr 29 (3-week lead for trip planners, day-of for walk-ups)
Hook
“Live music in Charlottesville this Wednesday · The Southern”
Short copy
Visiting Charlottesville? Sarah Jarosz plays the The Southern Café & Music Hall, a 300-cap historic theater on the Downtown Mall, on May 13. 4-min walk from most downtown hotels.
Long copy ↓
Looking for live music while visiting Charlottesville? Sarah Jarosz plays the The Southern Café & Music Hall on Wednesday, May 13. The The Southern Café & Music Hall is a 300-capacity intimate listening room on Charlottesville's Downtown Mall — about a four-minute walk from the Quirk, Graduate, and Omni hotels. Doors 7 p.m. Tickets via Ticketmaster.
Routes to 2 blogs
Cville After Dark
cvilleafterdark.com
Visit Cville Music
visitcvillemusic.com
Channels · 7 ↓
- · Hotel concierge cards + lobby boards
- · Visitcville.org programming page
- · Charlottesville Tomorrow weekly
- · TripAdvisor things-to-do
- · Airbnb Cville guidebook entries
- · Charlottesville Tourism IG
- · Yelp / Google Things to Do today
§02 / Owned-blog routing
4 of 6 Bandu-owned properties carry this story.
Cville After Dark
cvilleafterdark.com
Charlottesville after 7 p.m.
The Jefferson Beat
jeffersonbeat.com
Behind the marquee at The Jefferson.
Indie Folk Forward
indiefolkforward.com
Americana, indie folk, and what's next.
Visit Cville Music
visitcvillemusic.com
Live music for visitors and weekenders.